Etisalat to boost Abu Dhabi Small and Medium Businesses’ digital transformation journey

  • Tie up with Khalifa Fund via the e-Empower programme
  • Registered e-Empower SMBs will have access to Hello Business Hub, digital academy and a comprehensive digital platform

Dubai 18 May 2021: Etisalat today announced its value propositions that address the varying requirements of Abu Dhabi’s small and medium businesses (SMBs) in a bid to boost their digital transformation journey.

This follows Khalifa Fund for Medium Enterprise Development’s recent announcement of Etisalat and Microsoft being the latest industry leading organisations to come on board the e-Empower programme ecosystem with innovative resources, such as webinars, workshops, preferential rates and digital support.

Etisalat is committed to support the growth of UAE’s SMB sector, which represents more than 94 percent of the total number of companies operating in the UAE and employs over 86 percent of the private sector workforce, according to the Ministry of Economy.

Abu Dhabi’s start-up community will have access to a dedicated platform that has all the information of the initiatives. Registered e-Empower SMBs will gain access to Etisalat’s one-stop destination ‘Hello Business Hub’. The dedicated business hub offers tailored telecommunications as well as value added services to SMBs while providing them the ease and flexibility of kick-starting their operations in the UAE, whether it be registering their company, setting up a bank account, telecommunication services or another aspect of operational set-up.

Etisalat’s Hello Business Hub partners will provide exclusive trade license and banking offers for the startups to legalise their presence in Abu Dhabi.

Esam Mahmoud, Senior Vice President, SMB, Etisalat, said: “We are honoured to be a strategic partner of Khalifa Fund and be part of the e-Empower programme, enabling us to cater to the requirements of small enterprises and startups, while helping them to grow their business and accelerate their digital transformation.”

Khalifa Fund’s SMBs will also have access to Etisalat’s digital academy, providing a host of informative videos, interviews with subject matter experts, and webinars that will take their business to the next level. In addition, the start-up community can benefit from Etisalat’s customised comprehensive digital platform addressing all their business needs, ranging from smart connectivity to office productivity, business devices, digital marketing solutions and Microsoft business applications.

Etisalat is offering preferential rates for Microsoft 365 and digital support as well as educational webinars sponsored by Microsoft to help SMBs upskill, grow and run their business.


Press release issued by Corporate Communications Department – Etisalat
For further media information:
Nancy Sudheer,
Corporate Communications – Etisalat
Email: [email protected]


 Fujairah FZ Fujairah 4442 ,Dubai

     United Arab Emirates

[email protected]


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