How can telecom operators leverage sustainability in their business strategies?

Focus on sustainability is becoming a necessity for long-term success for telecom operators, as they are under pressure to comply with stringent non-financial laws and regulations; suffer from growing energy costs driven by increasing demand on traffic and edge solutions, resulting in requirements of more sites; and are expected to obtain good ESG ratings by investors. At the same time, sustainability also represents great business opportunities as customers and talent are increasingly aware of, and attracted to solutions that create a positive impact on the environment and society. Integrating sustainability into the overall commercial strategy can be a driver for business growth, help to avoid cost and risk and increase companies’ ability to attract and retain talent – all while doing good for the employees, society, and the planet. 

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